CRM software for real estate agencies

Remember every buyer. Find them the right property automatically.

EstateLead remembers every buyer and automatically matches them with the properties in your offer - in both directions, even months after the first inquiry.

buyer–property matching
2-waybuyer–property matching
to add a buyer manually
< 1 minto add a buyer manually
automatic property sync
Every 12 hautomatic property sync
to reply to your demo request
1 dayto reply to your demo request

Every forgotten buyer is a missed opportunity.

The information exists. The problem is that it is not connected to new properties.

A buyer contacted you 3 months ago. You no longer remember them.

Today you have exactly the property they wanted. But you do not know who to offer it to.

Finding the right buyer takes time

For every new property, agents manually search spreadsheets, messages and notes to find interested buyers - or they don't even know who the right buyer is.

Your buyers are everywhere.

Phone calls, Viber, emails, spreadsheets, notebooks and contacts on your phone - and no single place that connects them with new properties.

Follow-ups depend on memory.

Who last spoke to this buyer? Did anyone call them back? When is the showing? Without one place for status, notes and appointments, deals slip through the cracks.

Everything your agency needs to work with buyers

all in one place.

EstateLead is a CRM built for real estate agents: it keeps every buyer organized, connects their needs with matching properties and helps you plan the next step.

Every buyer stays in your database

Every inquiry from your website form is saved automatically, and buyers who call or walk in are added in under a minute - together with their needs, status and contact history.

  • Status for every buyer: new, contacted, qualified, lost
  • Notes and last contact date
  • Reminders to get back to a buyer
  • Search and filters

EstateLead automatically finds matches

When you have a new property in your offer, EstateLead finds the buyers it fits. When a new buyer comes in, it instantly shows the properties you already have that match.

  • New property? Find interested buyers.
  • New buyer? Instantly find matching properties.
  • Ready messages, sent by email, WhatsApp or Viber.

Agency calendar

Schedule property showings, meetings, calls and valuations for every agent in one calendar. Each appointment is linked to the buyer and the property, so you always know who is meeting whom, where and why.

  • Month, week and agenda views
  • Appointments linked to the buyer and the property
  • A colour per agent and a warning for double bookings
  • Record the outcome after every showing

Property owners

Every property's owner contact details, right next to the property. When a buyer is interested or a showing needs arranging, you know straight away who to call.

  • A list of all owners and their properties
  • Owner's name, phone and email on the property card
  • One owner, several properties - details updated in one place
  • Only your team sees the owners' details

Three steps. No manual searching.

The simplest way to understand what EstateLead does

01

A buyer reaches out

A buyer fills in the form on your website or calls you - EstateLead saves their details and what they are looking for.

AH
Buyer
Amar H.
Active inquiry
Source:Web formPhone call - manual entry
Matching criteria
Type
Apartment
Location
Sarajevo Center
Budget
Up to 350,000 KM
Size
90–110 m²
Rooms
3 rooms

EstateLead does not just store a contact. It remembers what the buyer is looking for.

Receiving inquiry…
02

EstateLead finds a match

For every new property the system finds the buyers it fits, and for every new buyer the properties you already have.

EstateLead analyzing
03

You respond first

Open the buyer profile, review the matches and send a ready-made message by email, WhatsApp or Viber. Then update the status, add a note or book a showing.

Ready message: email, WhatsApp or Viber
New match!
Amar H. → Apartment in Center, Sarajevo

Dear,

We found a property that matches your criteria - a 3-room apartment of 105 m² in central Sarajevo.

Click to edit and send →

See EstateLead in action

This is what everyday work in EstateLead looks like: buyers, their profiles, matches, properties and the agency calendar.

EstateLead screenshot: Buyers
All buyers in one place, with status and last contact.

Why EstateLead?

More sales from inquiries you already have

Buyers who reached out months ago become a new opportunity every time you have a new property in your offer - without spending more on ads.

The whole team works from the same information

Buyers, owners, notes, statuses and appointments are in one place, so every agent knows where each buyer stands - even when a colleague is out of the office.

Works on the go

EstateLead works on your phone, so the buyer, their criteria and your appointments are at hand even during a showing.

How you get started

We handle the setup. You keep working the way you do today.

We connect your contact form

We add our API to the contact form on your website, so every inquiry lands straight in EstateLead. No form yet? We'll build one and add it to your site.

Your properties update themselves

EstateLead automatically fetches the properties from your website every 12 hours. Using another listing platform? We'll connect that too. You can still add a property manually when needed.

Your existing buyers come with you

We import your existing buyers from Excel during onboarding, and you can export your buyer database at any time.

Emails from your agency's address

Offers are sent from an address like youragency@estate-lead.com, or from any other address you choose.

Pricing

Choose the plan that fits your team. Pay monthly or yearly - yearly billing is 20% off.

Basic

90€per month, per agency

For small teams that want every buyer in one CRM, one agency calendar and fast offers when a property fits.

  • Form inquiries saved automatically, phone inquiries entered manually — everything in one place
  • Buyer CRM - status, notes, last contact and follow-up reminders
  • Agency calendar - property showings, meetings and tasks for every agent, linked to buyers and properties
  • Match notifications - know the moment a buyer fits a property
  • Ready messages for buyers - send by email, WhatsApp or Viber
Most Popular

Standard

180€per month, per agency

For agencies that want basic analytics and better control over results.

  • Everything in Basic - plus core analytics
  • Email opens - see how many buyers open your messages
  • Monthly analytics - track matches and average outcomes

Premium

270€per month, per agency

For teams that want advanced analytics, priority alerts, and smarter decisions.

  • Everything in Standard - plus advanced analytics
  • Property engagement - see what buyers care about most
  • Buyer ranking - see which buyers are most engaged
  • Priority alerts - know instantly when your most active buyers engage
  • AI suggestions - tailored next-step recommendations

Prices are per agency and exclude VAT. All agents in your agency use the same account.

One buyer pays for it

If just one forgotten buyer a year buys a €150,000 apartment, a 3% commission (€4,500) covers the Basic plan for more than four years.

Want to know what happens after sending?

With advanced analytics, track email opens and buyer interactions so you know when the right moment for the next contact is.

Available on Standard and Premium.

Frequently asked questions

Answers to the questions agencies ask most.

Book a demo

Leave your name and email and we'll get back to you within one day to arrange a demo.

Contact

Have a question or want to learn more? Get in touch.